Beard – That glorious symbol of masculinity that we all know and love. You can say it is a visual display of dignity, style, and uniqueness which makes for a perfect canvas of self-expression. I get it, it’s not for everyone. But anybody who has one wears it with pride. This pile of confidence will get you places, that’s for sure. But, have you ever thought about having beard jewelry? Sounds silly when you say it, but wait until you see how cool it looks!
Krato Milano is a stylish brand that offers fellow beardsmen way to express individuality in eccentric, yet sophisticated ways. Krato Beard Jewelry collection consists of iconic shapes like skull, anchor, and classic crystals that could be mixed and matched to create most unique adornment look. Beard Jewelry collection is currently available to pre-order on Kickstarter until November 3rd.
I am a designer, so i always search for opportunities to come up with something unique. I don’t limit myself to any design field (i am an industrial designer to be exact). As much as i like designing something useful i also love creating things that are connected to people’s individually, style, and self-expression.
I lived most of my life in Toronto and worked as a product designer. However, my dream as far as i could remember was to move to Italy; Italian culture, creativity and environment inspires me a lot. I made a big step in my life and 2 years ago moved to Milan. Italian men were the main inspiration behind my beard jewel. I was truly fascinated how stylish Italian men are and i noticed that almost everyone of them has a beard. Class, style, and well-carried beard is something that is so hot these days.
I started researching and found that a beard movement is something deeper than just a trend, beard is an expression of mens individuality and style. Also, in my search i discovered interesting phenomenon – men for fun decorate their beards with flowers, sparkles and little items. This got me thinking that it might be interesting to create a beard accessory that would further portray beardsmen’s uniqueness and style.
In my research i couldn’t find any modern or sophisticated beard accessories. Yes, there are viking inspired beads and spirals, sparkles, even Christmass toys. However, there is no beard accessory for a modern and stylish man. Italian men wearing suits and ties for example, would never wear sparkles or viking beads in their beards. Instead they would choose a sophisticated little crystal. Rebels and creative individuals would go for a Skull or an Anchor, or even a custom made beard jewel. In my beard jewelry collection i tried to include variety of styles, so men could choose whichever design suits them better.
Beard Jewelry of the Future
After seeing this wondrous collection of jewelry targeting men of all ages you will have to agree with me. New fashion trend is born. Couple of designs we saw is just a teaser. After my brief interview with Krato I can say with certainty that they want to expand their beard jewelry collection. At the moment there are most iconic manly shapes that were great to start with like Skull, Anchor, and a classic Crystal. Next step would be to add few more designs, suggested by beardsmen themselves.
As they said: “I am hoping that with Krato Kickstarter campaign i would be able to collect enough funds to add 1-3 new bear jewelry designs. I designed current jewels to look good in small, medium and big beards, however i am thinking that maybe there should be another size specifically for super big beards, so the jewel wouldn’t get lost in the massive amount of hair. And ultimately, there will be a luxury collection with hand crafted jewels made out of precious metals and stones.” So, checking their Kickstarter page and supporting their work might help in getting these mass produced very soon.
Visual content courtesy of Krato Milano.